Act 1
Jan
Jan was a
young barista
living in the
heart of Prague
, a city known for its rich history and vibrant coffee culture. He had a knack for brewing the perfect cup of coffee and prided himself on knowing the nuances of every bean he ground.
But there was one thing he desired more than anything – an
Aeropress
, the ultimate addition to his home coffee setup.
20–35 y.o.
Urban Area
Male, Female
Had spare time, or seeks odd jobs
Act 2
It's everywhere
As Jan strolled home from his cozy little café nestled in the historic streets of Prague, he couldn't he couldn't help but notice the advertisements for a new app called
Gig
. Billboards, magazines, even the sides of trams proudly displayed the Gig logo.
That evening, he met with his friends at a pub. Over beers and hearty Czech dishes, the conversation inevitably drifted towards the ubiquitous Gig.
His friend Patrik, who was always ahead of the curve when it came to technology,
recommended
Jan give it a try, mentioning he'd been using it for a while. Jan hesitated briefly, but decided to download the app and try it later.
Colorful identity
Implying conversation
Implying location
Act 3
Let's try it
On Jan's day off, he messaged his friend, suggesting they grab lunch.
Scrolling through Gig's interface, he found a variety of
odd job listings
– from assembling furniture to dog walking. Jan hesitated no more and sent a request to help Alena assemble her bed.
As Jan enjoyed a leisurely walk with his dog, his phone chimed with a notification – it was Alena
accepting his offer
. He wrapped up his stroll, returned his dog home, and made his way to visit Alena at her apartment.
Check WWW case study for more in depth look at structures
Act 4
Help thy neighbour
Jan made his way to Alena’s apartment, where she welcomed him with a smile.
Jan got to work, swiftly assembling the bed frame, all the while engaging in light conversation with Alena. Turns out, she was a graphic designer with a love of art and coffee.
After
finishing the gig
, Alena confirmed it as complete on the app and paid Jan.
Act 5
Happily ever after
With the money he earned from helping Alena, Jan finally
bought his own Aeropress
. It elevated his mornings at home, and he cherished every brew he made with it.
As the months passed, Jan continued to use Gig for various tasks, even creating his own gig requests.
He discovered that Gig not only helped him buy the tools he craved but also connected him with interesting people, like Alena.
As he sipped his perfectly brewed coffee one sunny morning, Jan couldn't help but smile, grateful for the adventures Gig had brought into his life.
Well that’s a bit of a stretch.
