About the bussiness

Vexl simplifies direct trade between individuals—no banks, just people exchanging what they have for what they need.

Knowing thy user

We designed for privacy-conscious users, keeping the interface intuitive while meeting their need for anonymity.

And the goals are...

At the Venn diagram of user & business inputs are the websites goals. Simplified to their purest form, they are as follows.

What does it all mean?

With a tight deadline of < 1 month (launching for a conference), we quickly scoped out our realistic expectations.

Success = ?

Success was measured through feedback from users, industry events, and anonymous statistics. The feedback was overwhelmingly positive, both online and in person.

Maps to content

Content was generated based on inputs from research, competitor analysis, user motivations, and synthesised into various fidelities.

Early structures

There’s an infinite number of structures to be made for any design. I aimed to pick one within the range of "good enough — this solves the meaning of life" while flipping back and forth between content & form.

Showing it to people

I’ve learned to gather feedback early and often. Even casual conversations can reveal valuable insights. Active listening and filtering are key to refining the work.

Tone for the topic

"If you design for everyone, you design for no one" rings even truer in highly specialized products. We stayed true to them.

Images are text?

Images & videos are attention grabbers. We made sure to treat visuals as key communication tools, just like text.

Yin-ing, Yang-ing

Good website is an act of balancing visuals, texts & content. If you get it right, the result can be iconic.

Tuning antenna

I can't describe it better than how Rick Rubin did in his book "The creative act". So, feel free to read that. I should've gotten an affiliate link.

Got brand?

When trying to manifest a brand identity, having a strong foundation leads to strong website.

Most inputs from a great workshop led by Adam Žďára.

All of the people

The design had to resonate with both the people making it and the people using it. We wanted to stay authentic to both.

Same, but different

At a surface level, hardware wallets are about privacy & security. The deeper we dig, the more it becomes about people: ownership, freedom, liberty.

Feelings & vibes

Design creates a response. We used known patterns & elements to evoke the right emotions, from trust to excitement.

Exploring

In a competitive market, quality product & design is the differentiator. Quality design mostly doesn't exist without a bunch of explorations. So we did them.

And it keeps evolving

At the time of writing this (26.9.2024) the brand is still being improved and iterated upon. Gotta love it.